It is the biggest issue facing our time. There is a 97% consensus that it is happening right now. There are still vast numbers of people who simply ignore these facts when it suits them. This group includes everyone from captains of industry, politicians, the vast bulk of ordinary consumers...and myself. Nobody doubts the science when they're streaming from the internet or drinking vitamin fortified juice. If people genuinely believed what climate scientists are saying, avocados would be rationed and airports would close down until someone comes up with a large scale, carbon neutral, jet fuel.
Why is it that a 97% certainty for some people means, “Stop! Do nothing!!!” while for others it means, “97%? OH MY FREAKIN’ DEITY!”
An analogy (or two):
One of the reasons has to be that sustainability professionals are not communicating the urgency of this issue effectively. Here is a selection of videos are an attempt to change that, but they all have different styles. Which works best? I'd like to know your thoughts so please use the survey below to vote for which video is most effective.
BEST CLIMATE CHANGE EXPLAINER VIDEO FOR NON-SCIENTISTS